Chatbot · 2025
MGroup Agency: AI Chatbot for Client Support & Lead Automation
Overview
I developed a custom AI-powered chatbot for MGroup Agency to improve client communication and automate lead generation. The chatbot handled FAQs, guided visitors through services, and qualified leads before syncing data with the CRM. For complex queries, it seamlessly handed off conversations to live agents. This solution reduced response times by 50% and increased qualified lead capture by 35%, giving the agency a scalable, professional support tool.
- Kind of work
- Chatbot
- Year
- 2025
- Team
- Ubaid Bin Waris
- Built with
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Introduction
This project focused on developing a custom AI-powered chatbot for MGroup Agency, a digital solutions provider looking to improve client communication and streamline lead generation. The main goal was to create a chatbot that could act as the first touchpoint for website visitors, provide instant support, and automate the process of collecting qualified leads.
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Features
AI-Powered Client Support
Instantly answer FAQs about services, pricing, and processes, reducing manual inquiries.
Lead Generation & Qualification
Capture visitor details, qualify potential clients, and sync data directly with the agency’s CRM.
Seamless Live Agent Handoff
When the chatbot reached its limit, it transferred the conversation to a live agent without breaking the flow.
CRM Integration
Automatically logged new leads and inquiries into the CRM system for follow-ups.
User Experience Optimization
Designed to feel natural, responsive, and available 24/7 to engage with clients.
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My Contributions
- AI Chatbot Development & Custom Workflow Design
- CRM Integration for Lead Tracking
- Automated Lead Capture & Qualification
- FAQ Automation for Client Support
- Live Agent Escalation Flow
- UX Design & Frontend Integration
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Key Results
- ~35% increase in qualified lead capture during the first month.
- ~50% faster response times, improving client satisfaction.
- A scalable, automated solution that supported the agency’s growth.
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AI Chatbot Development for Lead Generation & Customer Support
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